We’re happy to announce that we are officially rebranding from Glorious PC Gaming Race to simply GLORIOUS. Aside from the new name, we’re also changing our logo and other key elements of our public branding.

This may not come as a big shock since we’ve already been slowly rolling out this change over the past several months. You’ve likely noticed it incorporated into the GMMK 2, and you probably already call us “Glorious” anyway... But today it's official!

Our founder Shazim started Glorious in 2014 when he was 24 years old. As a die-hard PC gaming enthusiast, he named the company “Glorious PC Gaming Race” as a play on a then-popular meme within online gaming communities he hung out in. At the time he had no idea what the company would eventually grow into.

The name was long and pretty weird, but it drew attention within a crowded industry dominated by some massive corporations. In the beginning, most of Glorious’ customers were coming from those online communities like Reddit. But over the following years, Glorious soon became one of the fastest-growing startups in the PC peripherals world - disrupting categories from mousepads to mice to keyboards.

As we’ve grown, we’ve also matured, and memes moved on. Our community has expanded to nearly every country in the world, and includes people from all walks of life.

For us, the word “Glorious” means a lot more than just a meme. It inspires ideas like pride, passion, and power. It represents much-needed positivity in the world today. We want our entire community and customers to be able to embrace it proudly.

We’re still a company of die-hard PC gaming enthusiasts, and we’ll always serve PC gaming enthusiasts. But this new brand image will better serve everyone who uses Glorious gear as we keep growing long into the future.

We’re excited for this change and hope you are too. Thank you for supporting us. Be Glorious. 

When will the new branding be incorporated into products?

Model I will be the last new product to contain the original name and logo. GMMK 2 already has the new branding incorporated.

What does this mean for existing product offerings?

Existing products will be periodically updated to the new branding over a period of several years. At this time we cannot give any estimates for when existing products will be updated.

What is the URL changing to?

We’ll be announcing more info about the URL migration in the coming weeks.