As with just about every company in the world, 2020 & 2021 presented Glorious with a seemingly endless stream of ever-shifting hurdles to overcome. Producing a board like the PRO at a large scale was already an extremely complicated endeavor, and, between major port shutdowns, freight backups, raw materials shortages, and local shipping delays, being able to release GMMK PRO (with a full suite of accessories) this year was a huge feat for our team to pull off.
Our primary goal with the PRO was to offer an enthusiast-worthy, highly customizable board, which would be widely available for anybody to buy and sold at an affordable price. We wanted it to meet the standards of existing hobbyists and hoped that it would unlock the world of custom mechanical keyboards for a huge number of people in need of an accessible “next step” into the hobby.
In the early planning stages of this launch, our initial fulfillment target was to get the keyboard into the hands of every customer who wanted one as fast as possible. However, with great uncertainty in the global supply chain, the relatively high production time to make each board, and the extraordinary level of demand for this release, we knew it would be nearly impossible to fully stock the PRO before mid-late 2021.
Enabling a batched reservation system allowed us to ramp up production on-demand and begin shipping GMMK PRO boards as soon as we received them in stock. This system had the additional benefit of not indefinitely locking up the full purchase price for customers like some traditional group buys do.
We began taking reservations for the GMMK PRO in November 2020. Batch 1 quickly sold out within a few hours and we switched to the “Flex Batch” system, which ran until full launch.
We initially set a target for Batch 1 order emails to be sent by the end of Q1 (March) 2021 and all “Flex Batch” orders to be sent out by the end of Q2 (June), followed by the full global release. We’re very fortunate that we were able to achieve those goals under the circumstances.
We understand the batch reservation process wasn’t the most straightforward way to launch a product, so we really appreciate you all bearing with us! Rest assured that at this time we don’t plan to follow this same procedure for future launches (excluding extreme circumstances).
With tens of thousands of GMMK PROs already shipped, both to existing enthusiasts and newcomers to the community, we’re overall very happy with this launch and are excited to continue releasing accessories for the PRO.